Conference Topics

Internet marketing & online advertising:

Internet marketing & online advertising ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM) , search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies.

Web 2.0 & social media networking:

The term Web 2.0 is commonly associated with web applications that facilitate interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. A Web 2.0 site gives its users the free choice to interact or collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community, in contrast to websites where users are limited to the passive viewing of content that was created for them. Examples of Web 2.0 include social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.

Mobile applications:

Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website.

Mobile connectivity not only enables people to connect to the Internet via a cellular telephone, PDA or other gadget, but also consolidates the different communication channels in a simple, yet effective, medium.
Cheaper than traditional means for both the consumer and the marketer.

Location based services:

Location-based applications are an increasingly important sub-species of the concept of social networking, and small and large players alike are surveying the terrain to spot the best place to dig for revenue. If we know where consumers are, we would be able to offer highly targeted, enabling applications like mobile couponing.

Today, location infrastructure can locate a subscriber within 15 to 150 meters, depending on whether handset or network-based solutions have been deployed within the carrier network.

Geographical Mash-ups:

There are many types of mashups—commercial, enterprise, data, and knowledge mashups to name a few categories. But basically, all types of mashups consist of two or more unrelated sources to create a new entity as a product, service, e-book, or online application. Mashups capture data and online applications from various points of origin and combine them to create a new functional entity specific to the needs of each corporation, reader, and customer. Mashups employ open APIs to create functional services that capture exposed data and application features from existing Web content and protocols to form a new type of online application.

Academics workshops to discuss the academic research papers and industry case studies.

Full day of Workshops of leading International University.( Certificated will be provided to attendees authorized from the University & IOETI )