Eamonn Carey

Eamonn Carey is the co-founder of URBN - a digital communications company based in Dubai. URBN works on mobile and social apps, digital marketing and strategy and high quality content for clients in the MENA region and Europe. For more information, see www.urbntravel.com/blog

Outline:

Using Mobile and Social apps to drive interest in your destination - in this talk, I will examine how all stakeholders in the tourism industry can use simple, low cost tools to drive engagement with current and potential visitors. I will showcase examples of Facebook applications, online campaigns and smartphone apps that have driven interest and generated headlines for various destinations and companies. I will examine how easy it is to use location based tools to promote your company or your destination, and I will look at how these promotions can be used to generate free publicity in the online and offline media.

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