Mohammed Yehia

Mohammed Yehia is a tourism specialist and working for the e-marketing department of the Egyptian Tourism Authority (ETA). Prior to joining ETA, Mohammed worked as freelance Tour Guide, and travel manager at an Egyptian travel agency.

He combines both academic and practical experiences in the tourism industry based on his work within destination management and marketing organizations. Mohammed is currently postgraduate student at the final phase of his MSc. in Tourism Guidance at Fayoum University conducting research on ‘Tourism and Travel in Ancient Egypt and how to benefit from it to promote tourism in Egypt’.

He completed his studies at MODUL University Vienna by acquiring his diploma from the Bachelor Program in Tourism and Hospitality Management. During his education he got an Internship at the leading destination management company - DMC for Austria & the European Union. Mohammed has been involved in numerous e-marketing projects such as the use of Web 2.0 technologies in promoting Schönbrunn palace online and reached the top 10% of teams in the global Google Online Marketing Challenge. This allowed him to gain practical experience in online marketing and thus Mohammed became an expert in managing state of the art online marketing campaigns and co-authored the study about “the Success Factors of Social Media Marketing in European Tourism Destinations“.