Nick Hall

Nick Hall is passionate about both Destination Europe and New Media and has been working in the promotion of Europe for many years. His love for Europe began as a travel columnist for the Guardian where he set out to visit more than forty low-cost airline destinations. He then produced a number one ranking podcast, iPod Traveller, which knocked the likes of Lonely Planet off the top of the charts and later, after working for some years as a new media consultant, he came to work at the European Travel Commission (ETC) in Brussels.

Nick has been working with ETC since 2008 as their Online Marketing Manager and is responsible for the development of the latest version of the visiteurope.com portal. With the new portal successfully launched, Nick turns his attention to digital campaigns to actively promote destination Europe in ETC’s long-haul markets.”

Presentation:

Emerging Trends in Travel Distribution: The Social, Mobile Web
What are the opportunities for NTOs and DMOs as the web rapidly evolves to become more social and more mobile, with users more than static websites for information. A look at how destinations must work to remain relevant at the inspiration stage of the marketing process and be part of the online conversation taking place on desktops, smartphones and tablets, anywhere and anytime