Conference Topics

The 2011 event will take you on an inspiring journey through:

• How travel brands are capitalizing on social media - Hear up-to-the-minute case studies
  
  
• Take home a step by step guide to measuring ROI (Yes, it is possible!)
  
  
• Forge successful partnerships with Blogs and Online Communities to drive interest in your travel product
  
  
• Understand how to use social media to add value throughout the customer lifecycle
  
  
• Avert damage to your travel brand through careful crisis communications via social media
  
  
• Learn how to inspire, engage and convert new customers in innovative ways via social platforms
  
  
• How to target niche audiences via blogs and online communities
  
  
• Learn how to engage and inspire even the most tech savvy traveler with an update on key trends in consumer facing technology
  
  
• How Working With Travel Bloggers Can Increase Sales & Brand Visibility.
  
  
• Photo Walks + Workshops
  
  
• Video Walks + Workshops
  
  
• Mobile Travel Apps: How Bloggers Can Benefit
  
  
• Travel Writing for Travel Blogging
  
  
• SEO and Your Blog
  
  
• Travel Blogging with WordPress
  
  
• Monetize Your Blog, Strategies and Ethics
  
  
• Why and How Travel Bloggers can use Email Marketing Effectively