|
Sunday,
December 18, 2011 |
9:00 |
Registration & Morning coffee break
|
10:00 |
Welcome Address by Dr.Yehia |
10:15 |
How search engines impact consumer choices
( Wael EL Fakhrany )
|
11:00 |
Key components in a winning digital marketing strategy in the changing world of travel. From inbound to homebound. From skepticism to trust and WOM ( Michael Leander ) |
12 :00 |
Maximizing Destination Exposure: Working with Travel Bloggers to Tell Your Story (presentation and workshop) (Audrey and Daniel Scott )
|
13:10 |
Lunch Break |
14:30 |
Social media in Egypt, how it has changed the conversation and what that means for the tourism industry + 20 minute interactive workshop. (Fady Ramzy )
|
15:10 |
Social media content marketing: The Art of Travel Blogging + 20 minute interactive session (Jen Pollack Bianco )
|
| 15:50 |
Coffee break |
| 16:30 |
How Working with Travel Bloggers can Increase Sales and Brand Visibility (Dave & Deb ) |
| 18:00 |
Closing Comments |
Monday,
December 19, 2011 |
| 09:00 |
Morning Coffee break |
| 10:00 |
Effective Travel Websites & Social Media (TharwatAbouraya, CTIE ) |
| 10:55 |
Online Shopping (Cobone )
|
| 11:25 |
SEO Optimization & case study of Digital character Storytelling (Erica Hargreave ) |
| 12:15 |
Steps to Create A Successful Travel Blog (Jan Polatschek ) |
| 13:00 |
Lunch Break |
| 14:30 |
"Better Photography to Enhance Your Online Presence" (Why effective websites, blogs and social media accounts need quality images) (Ralph Velasco) |
| 15:10 |
Online reputation management using Social Media Monitoring (Fady Ramzy) |
| 15:50 |
Coffee Break |
| 16:30 |
Mini Social Media & Email Marketing Master class for Tourism – thoughts and interactions; get your outstanding questions answered and 5 tips to improve your digital attractiveness right away (Michael Leander) |
| 17:50 |
Improvement of traveler’s experience through application of innovative technologies and modern equipment ( Mr. Nikolai Frolov) |
| 18:00 |
Conference closing |
Agenda subject to change anytime up to 24 hours before the conferenc
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