Christian Maurer
Name : Prof ( FH ) Christian Maurer
Organisation : IMC University of Applied Sciences Krems, www.fh-krems.ac.at
Topics : eTourism, eMarketing, Content Management, Usability, Web 2 . 0, Strategy Development |
Personal Profile
Christian Maurer has many years of experience in e - Tourism and e - Commerce, Internet technology and strategic tourism development . He lectures e - Tourism in the Department of Tourism Management and Leisure Industry at the IMC University of Applied Science in Krems ( www . fh - krems . ac . at ) and is also Senior Project Manager at the Tourism Research Center Krems ( www . kremsresearch . at ).
From 2000 to 2004 he worked for the Austrian National Tourist Office ( ANTO ) in Vienna, culminating in the position of head of ‘Information Management’, and was responsible for strategic planning and e - Marketing, the ANTO’s Internet portal, and the holiday service center austria . info . In addition he represented the ANTO within the ETC's New Media Group as vice chair and took part in the ETC’s European Internet portal project .
Work Experience
Jul 2005 - present Professor for eTourism
Department of Tourism & Leisure Management
University of Applied Sciences, Krems, Austria
Jul 2005 – Jun 2008 Senior Project Manager
Tourism Research Center, Krems, Austria
Oct 2004 – Jun 2005 C onsultant for e - Marketing and e - Tourism
Oct 2003 – Sep 2004 Department Head of Information Management
Austrian National Tourist Office ( ANTO ) , Vienna, Austria
Apr 2000 – Sep 2003 Head of Internet Editorial Team
Austrian National Tourist Office ( ANTO, Vienna ( Austria )
Sep 1999 – Mar 2000 Internet and Multimedia Trainer .
Context, Linz ( Austria )
Sep 1995 – Aug 1998 German Language Lecturer
Faculty of German Studies, University of Hull, England
Academic Background
Postgraduate Diploma in Applied Language and New Technologies, University of Hull ( UK )
Magister Degree in Communication Sciences and German Language & Literature, University of Vienna ( Austria )
A - Levels in Communication Engineering and Electronics, Höhere technische Bundeslehranstalt Steyr ( Austria )
Professional Affiliations
Member of the Executive Committee of IOETI ( International Organization for the eTourism Industry, – www.ioeti.org )
Marketing Director of IFITT ( International Federation for IT and Travel & Tourism, www.ifitt.org )
Chair of destination track for ENTER 2008 conference in Innsbruck, Austria
Chair of destination track for ENTER 2005 conference in Innsbruck, Austria
Co - Chair of destination track for ENTER 2004 conference in Kairo, Ägypten
Presentations at conferences and publications
- Maurer, Christian ( 2009 ): www . austria . info – das Tourismus - Informationsportal der Österreich Werbung . Bedeutung und Einsatzmöglichkeiten von Web 2 . 0 im Tourismus . In : Wagner, Udo et al . ( Ed .): Fallstudien aus der österreichischen Marketingpraxis 3 . Wien : WUV Universitätsverlag .
- Privacy Matters in eTourism Marketing Campaigns . 1 st Legal and Electronic Transactions Forum, Beirut, Feb 2009
- Web 2 . 0 Business Models for Destinations . ENTER 2009 Conference, Amsterdam, Jan 2009
- Website Performance Measurement . 1 st International Tourism Online Marketing Conference, Sharm el Sheik, Egypt, Dec 2008
- Web 2 . 0 – Chances and Limitations for DMOs, Workshop held at the „6th Motivational Meeting for Web - Administrators of the tourism portal www.slovenia.info , Rimske Toplice, Slovenia, Nov 2008
- Web 2 . 0 Geschäftsmodelle für Tourismusorganisationen . Brennpunkt eTourismus 2008, Salzburg, Nov 2008
- eCommerce Business Models of DMOs . Case Studies in Europe . ETC - UNWTO Joint International Seminar on E - Marketing for Tourism Destinations, Budapest, Hungary, 16 - 17 Jun 2008
- Data Privacy Matters in eMarketing Campaigns, Seminar held at EVTEK University of Applied Sciences, Helsinki, Finland, March 2008
- Smart Hotel Room – the Hotel Room of the Future . ENTER 2008 conference, Innsbruck, Austria, Jan 2008
- The Role of Organizations and Systems for Destination Management . Comparison of the des tinations Florida, Austria and Slovenia . Portoroz Business Conference, 15 – 16 Nov 2007, Portoroz, Slovenia
- eMarketing Strategie Entwicklung für Destinationen, Brennpunkt eTourismus 2007, Bergen / Chiemsee, Nov 2007
- eTourism in Austria – experiences and perspectives . HAAGA - HELIA University of Applied Sciences, Helsinki, Mar 2007
- Maurer, Christian ( 2007 ): The Role of eCRM in an Integrated eMarketing Strategy for Tourism Organisations, Tourism - Review On - Line Magazine, 2 / 2007 www . tourism - review . com / magazine . php
- Analysis and performance measurement of online marketing activities . Austrian eTourism Day, Vienna, Jan 2007
- Integrated eMarketing in Practice – Success factors and limitations . ENTER 2007 conference, Ljubljana, Slovenia, Jan 2007
- Waldhör, Klemens / Maurer, Christian et al . ( 2006 ): Marktplatz Hotelzimmer – Konzepte und Möglichkeiten für den Smart Hotelroom . Tourismus Journal, Heft 3, 8 . Jahrgang, S . 357 - 366 .
- Abenteuer Unterkunftssuche 2006 – 1993 Tourismusorte aus Österreich auf dem Prüfstand . Austrian Network for eTourism, Salzburg, Austria, Apr 2006
- eCRM for DMOs . Slovenian Tourism Forum,Bled, Slovenia, Jun 2005
- Content Management and Content Usability . e - communication network, Vienna, Austria, Oct 2004
- The Virtual Mozart Guide . ENTER 2004 conference, Cairo, Egypt, Jan 2004
- Content Management within the financial, political and legal constraints of a National Tourism Organisation . E - Business Academy of the European Travel Commission, Brussels, Belgium, Sep 2002
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