Jens Thraenhart
Organization: Canadian e-Tourism Council & Chameleon Strategies
Topics: social media and online in china.
            

President - Chameleon Strategies, Inc. & Editor in Chief – Tourism
Internet Marketing Blog
Executive Partner – Dragon Trail & Editor in Chief – China Travel Trends

As Founder and Executive Partner of Chameleon Strategies, Jens Thraenhart leads an innovative Strategy Think Tank with offices in Europe, Asia, and North America, focused on branding, e-business, social media, with a focus on helping travel organizations to market to Chinese consumers via social media and online marketing.

Jens Thraenhart has over 15 years of revenue management, strategic planning, and e-business for such companies such as Four Seasons, Ian Schrager Hotels, Kempinski, Fairmont Hotels & Resorts, and Marriott International. Most recently as the Executive Director of Marketing Strategy and Customer Relationship Management for the Canadian Tourism Commission.

Under his direction as Director of Internet Strategy for Fairmont Hotels & Resorts as well as Marketing and CRM for Fairmont's Vacation Ownership division, the company won multiple prestigious awards in website design and online marketing. While at the Canadian Tourism Commission, he founded and produced the first online travel conferences in Canada, "Online Revealed Canada" and "Canada-e-Connect", as well as the "Canadian e-Tourism Awards". Jens holds an MBA-accredited Masters of Management in Hospitality from the School of Hotel Administration at Cornell University. Regarded as a thought-leader by his peers and listed as one of the '25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel' in 2004 and 2005, and recognized as one of the 'travel industry's top 100 rising stars' by Travel Agent Magazine in 2003. His blog "TourismInternetMarketing.com" is widely respected and frequently quoted. A dual citizen of Germany and Canada, Jens now lives between Beijing/China, and Vancouver/Canada.

For more information, please visit www.JensThraenhart.com http://www.jensthraenhart.com/> and www.ChameleonStrategies.com

http://www.chameleonstrategies.com.

Jens Thraenhart 晏子

President, Chameleon Strategies

Executive Partner, Dragon Trail

Skype: jthraenhart

USA Tel: +1.206.965.9300

USA Fax: +1.206.339.6942

China Tel: +86-1342.642.0591

Email: jens@ChameleonStrategies.com

1. Workshop: Tips and Tricks to market your hotel or destination online
In this workshop, participants will learn how to master various tactics and tools that are necessary to execute   successful online marketing strategies and campaigns, including:

       -  Construction and development of web pages in CMS 
       -   Search Engine Optimization Marketing  
       -   Pay Per Click Marketing 
       -   Social Media   Marketing 
       -   Online   Reputation Management  
        -   Email Marketing 
       -  e Brochures Creation
This workshop is designed for hands-on managers that need to drive business on a day-to-day basis, and that are looking to leverage the Internet to do so, and to innovate in order to stay abreast in a competitive environment.

2. Workshop: 10 Steps to build an Online Strategy
In this workshop, participants will learn on how to tackle the "mountain" of building an online strategy. Where do you start? How do I convince my boss? Where do I find money? How do I measure success? are all questions that need to be answered to avoid doing ad-hoc campaigns, or building websites that won't lead to success.
This workshop is designed for directors that are tasked with developing an online strategy, "selling the idea" of marketing online, and managing a team to execute.

3. Lecture: Global Trends in Travel, Tourism, and Hospitality Marketing Online
Jens   Thraenhart will take the delegates on an exciting journey around the world to explore "the good, the bad, and the ugly" of travel, tourism, and hospitality   digital marketing . What is cool? What is next? What works? What doesn't? Who are the innovators? And what I can learn from them? Jens who has worked on three continents, previously global head of e-commerce and   marketing strategy   at the   Canadian Tourism Commission   and prior at Fairmont Hotels & Resorts, is now based in   Beijing , and consulting for companies all over the world how to embrace digital marketing and social media.

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