Satvinder Sandhu
Qualifications
- She is a Graduate in Communications from Monash University, Australia
- She is a graduate in Teaching from Nanyang Technological University Singapore
- Member, Middle East Public Relations Association (MEPRA)
Achievements
- 15 + years of international branding, business, speaker, training, public relations and marketing communications experience with more than 5 years speaking with fortune 500, 100 and 50 companies
- Secured 70% of clients while building and managing relationships with client roster across sectors including Technology, Financial, Real Estate, Automotive and related vertical sectors.
- A very experienced, highly accomplished speaker with an energetic, enthusiastic style Satvinder provides consultancy services and training programs with an interactive format for major companies and Government institutions across the world.
- Some of the organisations Satvinder consulted with in the Middle East include The Khaleej Times, Abu Dhabi Securities Market, Imperial College London Diabetes Centre, Abu Dhabi, Abu Dhabi Investment House, Reem Investments, Sahara Group, Sanofi-Aventis, Corporate Finance House, Batelco Telecommunications and the Rotana Group.
- Awarded the Best Interactive Campaign for the Autodesk account by the Institute of Public Relations Singapore.
- Awarded Best use of Public Relations at the Gulf Marketing Review Effectiveness in Marketing Awards (GEMAS) 2008 for ‘ Imperial College of London Diabetes Centre (ICLDC) – public health awareness campaign ‘Diabetes.Knowledge.Action' in partnership with Emirates Foundation. The campaign was launched with a royal visit to the Centre (ICLDC) by HRH Prince Charles and HRH the Duchess of Cornwall (in February 2007).
- Submission awarded The Middle East Resort Property of the Year at the DEPA Awards for The Rotana Group ‘The Grand Rotana Resort and Spa, Sharm El Sheik’.
- Nominated Spirit of Entrepreneurship by former Prime Minister Singapore Mr. Goh Chok Tong.
New Business, Strategy and Launch Projects
- US1.7 Billion Salam Yiti, Integrated Resort Development in Oman by Sama Dubai, part of Dubai Holding
- AED30 Billion Najmat Abu Dhabi project by Reem Developers on Reem Island
- US86 Million Abu Dhabi Investment House Bahrain Lagoon Amwaj Island project and US160Million Beirut Gate (Lebanon)
Interests
Training and Education, Cultures, Languages, Corporate Social Responsiveness, Travel, Sports, Progressive House Music, Children and Education, Yachting, Social Networking, Tropical Islands, Enthusiasm for Life, Writing, Academia.
Contact
Ms. Satvinder Sandhu
CEO
Bluegill Communications
Dubai, United Arab Emirates
Webfax: 08 4480 183
T: +971 4 430 3602
M: +971 50 508 1969
E: satvinder.sandhu@blue-gill.com
W: www.blue-gill.com
Linked in: http://www.linkedin.com/in/satvinder6
Skype: satvinder-sandhu
Topics and workshop:
THE POWER OF EFFECTIVE ONLINE PUBLICITY AND MARKETING.
Abstract:
THE POWER OF TRADITIONAL AND ONLINE PUBLIC RELATIONS
for the e-Tourism Industry
This conference aims to create awareness, educate, and update the travel and tourism industry with sound online strategies to improve sales and profits with minimum costs and efforts.
I would like to focus on one element of visibility – Public Relations; the best strategies you can use (or that has been used) for Online (ePublic Relations) and Offline (Traditional Public Relations).
It’s 2009. If anyone is NOT using online outlets and social media at this point they are too far behind and are no longer an effective communicator. It is our responsibility to know the trends and know where our audience is - if you are not there, your competitor will be. They'll take the press and leave you behind.
Traditional PR can be wasteful because it’s inaccessible, it doesn’t scale and it’s not very measurable. Online PR is the antidote to these issues, and is perfect for firms who want to see an immediate return on their marketing spend.
My presentation will also share a ‘101’ view on how to research and implement a basic Online PR / Social Media Campaign. Specifically, it offers some best practise advice on how to use Twitter , Flickr , YouTube and the Blogsphere for successfully seeding campaign ideas.
ePR will allow you to truly communicate if e -tourism extends beyond transactions to include customer relationships and offers opportunities for tourism organizations to cost effectively expand their customer base and communicate with customers and related partners.
Yet despite many e-tourism advantages, developing e-tourism is difficult, especially for organizations in less developed countries.
ePR combined with traditional media can bridge this challenge.
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