The 2 nd Arab International E-Tourism & E-marketing Conference
Tourism and Marketing in the Age of Technology: Virtual and Real
El Gouna - Red Sea – EGYPT
Mövenpick Resort & Spa El Gouna, Sheraton Miramar Resort El Gouna and Steigenberger Golf
Resort El Gouna
Dec. 14-18, 2009
Organized by
IOETI
International Organization for the E- Tourism Industry
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Along with the conference sessions, a one-day workshop on emerging e-tourism topics will include:
- Best practices of e-mail marketing
- Mobile Marketing
- Domain name branding
- Search engine optimization
- Finding, managing and maintaining one's online reputation in the age of web2.0
- Managing email communication
- Domain name branding
- Online e tourism shopping via video
- Online marketing for groups and conventions
- Integrating online and offline spending
- Optimizing press releases
- online payment and credit management
- Everything Google
- Website project management
- introduction to Social networking
Open discussions and experience exchange
(The five hour workshop is limited to 25 persons)
The four-day workshops are designed to aid in the recovery of the sector with special focus on how technology can be used in recovery initiatives.
We need to recognize the web as the predominant means of booking and selling travel and that in order to get our tourism back on track, online marketing will have to play a key role in regaining sustainable business.
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