Monday,
December 14, 2009 |
03:00 pm – 07:30 pm |
Registration |
08:30 pm – 09:30 pm
|
Opening Ceremony:
- Dr. Yehia Abu El Hassan, IOETI President's
- Prof. Karl W.Wober, President of Modul University
- Mr. Mahmoud Hemeda, Egyptian Actor
- Major General/ Magdy Qebecy, Governor of Red Sea
|
09:30 pm |
Dinner with show |
Tuesday
December 15, 2009 |
10:00 am – 12:00 pm
|
1st Session
Moderator: Christian Maurer
Theme: E-Tourism Today
Speakers:
- Karl W. Wober: Collaborative Management Information Systems: A Tourism Case Example
- Lee Hunter: Technology Trends
- Michael Jackson: Challenge of Change
- Alex Rayner: UNWTO and Developing E- tourism
|
12:00 pm – 12:30 pm |
Coffee Break |
12:30 pm – 02:30 pm
|
2nd Session
Moderator: Jens Thraenhart
Theme: Online Advertising
Speakers:
- Christian Maurer: Search Engine Marketing (SEM)
- David Horrigan: Banner Advertising
- Lee Hunter: Keyword Advertising
- Satvinder Sandhu: Electronic Public Relation and eTourism
|
02:30 pm – 03:30 pm |
Lunch Break |
03:30 pm – 05:30 pm
|
3rd Session
Moderator: Hany M. Harb
Theme: Social Media
Speakers:
- Dimitrios Buhalis: Hotel E-marketing & E-Tourism
- Anders Mogensen: (Channel Management and Rate Management – distribution chaos)
- Boris Kapitanovic: Social Media: How to develop E-marketing plan?
- Jens Thraenhart: eStrategies 2.0
- Mr. Sameh Nosseir: CIT General Manager
|
05:45 pm – 06:30pm |
Open Discussion Session
Discussants:
- Anders Mogensen
- Alexander Rayner
- Irwan Shah Bin Abdullah
- Matt Jerwood
|
NB The sessions are parallel to Scientific workshops With (Prof. Karl W. Wober, Prof. Daniel Fesenmaier ,Prof. Jamie Murphy , & Mrs. Khadijah -Hanine Lakkis ) |
Wednesday,
December 16, 2009 |
10:00 am – 12:00 pm
|
1st Session
Moderator: Dr. Mona Hagag
Theme: Distribution 2.0
Speakers:
- Matt Jerwood: How Tourism Organizations Can Embrace Digital Media and New Channels of Distribution
- Dimitrios Buhalis: Technology Empowered Destination Management Organizations
- Mohamed El Sayed: Online Booking Engines
- Michael Jackson: Mobile Marketing
- Shibu T. George: Amdeus Internet booking Engine
|
12:00 pm – 12:30 pm |
Coffee Break |
12:30 pm – 02:30 pm |
2nd Session
Moderator: Boris Kapitanovic
Theme: Branding 2.0
Speakers:
- Jens Thraenhart: Online Marketing for the Brand
- Irwan Shah Ibn Abdullah: Maintaining Your Repetition Online
- Diego J . Lofeudo: A Study in Integrated and Interactive Destination Brand Development
- Ahmed Bahaa: Branding on Internet Portals
|
02:30 pm – 03:30 pm |
Lunch Break |
03:30 pm – 05:30 pm |
3rd Session
Moderator: Prof. Jamie Murphy
Theme: Tourism Education
Speakers:
- David Horrigan: Laureate: Lessons learned in Global Education.
- Damian cook: E-Learning and Capacity Buillding in the African Travel Sector
- Christian Maurer: Tourism Education in Europe & overseas
- Dr. Yehia Abu El Hassan: E-Tourism between Education & Implementation in Middle East
|
05:45 pm – 06:30 pm |
Open Discussion Session
Discussants:
- Dr. Yehia Abu El Hassan
- Prof. Dimitrios Buhalis
- Michael Jackson
- Jens Thraenhart
- Hany M. Harb
|
Thursday,
December 17, 2009 |
Four Workshops |
Work Shop (1)
How To Develop an E-Marketing Plan
|
Work Shop (2)
Best Practices of Email Marketing |
Work Shop (3)
Online Advertising & Tourism Web 2.0 |
Work Shop (4)
Web Content Creation & Content Managment |
Location: Gallery 1
Instructor:
Boris Kapitanovic
&
Dimitrios Buhalis
Timings:
10:00 am - 11:30 am
11:30 am - 12:00 pm
Coffee Break
12:00 pm - 01:30 pm
01:30 pm - 03:00 pm Lunch Break
03:00 pm - 04:30 pm
04:30 pm - 05:00 pm
Break
05:00 pm - 06:30 pm
|
Location: Gallery 2
Instructor:
Bicky Carlra
&
Mohamed El Sayed
Timings:
10:00 am - 11:30 am
11:30 am - 12:00 pm Coffee Break
12:00 pm - 01:30 pm
01:30 pm - 03:00 pm Lunch Break
03:00 pm - 04:30 pm
04:30 pm - 05:00 pm
Break
05:00 pm - 06:30 pm |
Location: Sea Horse
Instructor:
Lee Hunter
&
Prof. Jamie Murphy
Timings:
10:00 am - 11:30 am
11:30 am - 12:00 pm Coffee Break
12:00 pm - 01:30 pm
01:30 pm - 03:00 pm Lunch Break
03:00 pm - 04:30 pm
04:30 pm - 05:00 pm
Break
05:00 pm - 06:30 pm |
Location: Sea Star
Instructor:
Jens Thraenhart
&
Amadeus Representative
Timings:
10:00 am - 11:30 am
11:30 am - 12:00 pm
Coffee Break
12:00 pm - 01:30 pm
01:30 pm - 03:00 pm
Lunch Break
03:00 pm - 04:30 pm
04:30 pm - 05:00 pm
Break
05:00 pm - 06:30 pm |
|
Friday
December 18, 2009 |
10:00am-11:00am
|
- Open Session: Challenges of E – tourism & Online Marketing
- Announcement of the Winner of the Best Website Competition
- Farewell Speech
|
