Don’t Miss
The Secrets of E- Marketing arts Seminar for tourism and all sectors
Organized BY The international organization for the E- Marketing and E- tourism “IOETI”

In collaboration with
E page Middle East & EMC Lebanon

“E- Marketing Arts for Tourism and all Sectors” Seminar:
February 25&26, 2010, Mövenpick Hotels & Resorts Beirut, Lebanon
Learn in two days how to rise above all in your e business
Certifications – IOETI Certifications are the most widely recognized E-marketing Certifications in the Middle East.

• Maximizing Internet visibility
• Increasing website traffic
• Converting "lookers into bookers"
• Maximizing return on investment

Seminar Agenda

Day 1, February 25th, 2010

10.00-10.30
Registration and networking

10.45-11.00
Welcome address: Dr. Hossam Darwish, Seminar coordinator

11.00-11.10
Patronage speech: HE Mr. Fadi Abboud, Minister of Tourism, Lebanon

11.15-12.45

Session 1
Speaker 1 Damian Cook, President of e Tourism Africa
Paper : The Importance of social websites in online arketing & E-tourism

Speaker 2: Boris Kapitanovic, Managing Partner & Director of Inventera Co.
Paper : Online marketing and its interrelation with e tourism: planning & marketing

12.45-14.00

Lunch Break-Mediterranean Restaurant

14.05-14.50
Session 2
Speaker 1: Mohamed ElSayad, General Manager -MSN Arabia, Maghreb & Pakistan
Paper : E-media arts: how to make it cost effective

Speaker 2: Bassem Daouk, G. M. Amadeus, Beirut
Paper : E power

14.50-15.00

Speaker 3: Elie Diab, Managing Director, Hoojoozat.com
Paper : Useful booking engine for travel and tourism

15.00-15.30
Coffee Break

15.30-16.45

Workshop : How to develop an E-marketing plan

Speakers : Boris Kapitanovic, Managing Partner & Director of Inventera Co
Mohamed ElSayad , General Manager -MSN Arabia, Maghreb & Pakistan

16.50-17.20

Session 3
Speaker 1: Michael Jackson, Intr. expert in strategic business, marketing &communications Manager
Paper : The challenge of change

17.20-17.30

 

Speaker 2 : Dr. Hossam Darwish
Paper : The power of E marketing

17.30-on

Coffee Break

12:30 pm – 02:30 pm

Open discussion

Day 2, February 26 th,2010

10.30-11.15

Session 4
Speaker : Michael Jackson, Intr. expert in strategic business, marketing
&communications Manager
Paper : Online business and challenge of change

11.15-11.45

Session 5
Speaker : Anders Mogensen, Co-founder of Seismonaut & expert on Travel 2.0
Paper : Social Media - shifting the balance of power

11.45-12.15

Coffee Break
12.20-13.00
Session 6
Speaker: Dr. Mazen Tunsi, E Page Middle East
Paper : E page: a turning point in distinguished online marketing benefits
13.00-13.45
Session 7
Speaker: Damian Cook, President of e tourism Africa
Paper : Online advertising & tourism web 2.0
13.45-15.00
Lunch Break-Mediterranean Restaurant
15.05-16.50
Session 8
Speaker : Hussein Freijeh , Sales Director
Paper : Online ads and Yahoo
16.50-17.30
Coffee Break
17.30-18.10
Session 9
Speaker: Boris Kapitanovic, Managing Partner & Director of Inventera Co
Paper : Advertising through the use of e-mail-The social network era
18.10-18.50
Workshop; Web 2.0: a guide for business. How Web 2.0 can be used for better
businesses
Speakers: Boris Kapitanovic, Managing Partner & Director of Inventera Co
Damian Cook, President of e tourism Africa
18.50-19.30
Open Discussion; The use of research tools and the best choice of search words

Speakers: Michael Jackson, Boris Kapitanovic, Mohamed ElSayad, & Damian Cook
19.30-20.00
Certificate Distribution