Don’t Miss In collaboration with Our primary objective is to assist travel ,tourism airlines , hospitality and lodging companies and e marketing companies in ttracting, persuading, converting and retaining more customers online. By attending our conference, you will know the secret to : • Maximizing Internet visibility What can IOETI do for you?
How is E-marketing going to change your business? Today E-marketing has become one of the essentials of business success; everyday hundreds of million users (buyers) come to the Internet looking for services and products from all over the world creating the largest market in humanity. E-marketing is converting the Internet to be your best channel for marketing and selling your products and services with low cost and more effect by comparing it to any traditional marketing tools. Today, Millions of websites are competing to market and sell their products and services to Internet users which make your e-marketing activities "the mission impossible", especially if you don't have the knowledge of e-marketing or search engines optimization science. Hence, the objective of this conference (E-Marketing Arts) is to engage in depth E-marketing experts from all over the world to share with you their knowledge and experience about all e-marketing techniques. It is well known that management of any marketing campaign on the Internet can be on both short and long term policies. Short Term Policies: Being used to fast increase of website traffic required for lunching new website, these policies should be sufficient alone to ensure a good turnout on the website over the long time. “E - Marketing Arts for Tourism Sake” The overall objective is to involve in depth renowned E-marketing experts from all over the world to share with you their knowledge and expertise about different types of E-marketing such as: • Search engine optimization , Social media for tourism , Monitoring the effectiveness of your e-marketing campaign , Develop an E-marketing plan , web 2.0 , How to use email to promote your business , Online advertising , E-page benefit , travel Systems case study , E power from Amadeus , Challenge of change This conference will also optimize your opportunities for networking and developing your particular marketing programs not only in using the Internet more effectively, but also in a optimizing other opportunities via E-marketing. Why attend?
Who should attend? 1. E governments in the Arab states
Organizers He is acting recently as the elected president of IOETI (International organization For the Electronic Tourism Industry) . Same time he is Chairman & CEO of Memphis Tours Egypt a leading travel agent in E- tourism since 1997. He started his carrier since he has graduated from Helwan University faculty of commerce 1981 and joined Middle East Tours as tour leader/tour operator same year. Throughout 28 years he gain experience in all activates at tourism sector until he become the main stock holder and the Chairman of Memphis Tours. Nowadays establishing international charter Airline company with other expertise among the Middle East region. He is an Internet Marketing Consultant and specializes in E-Tourism and operates as the Secretary General for the International Organization for the E-Tourism Industry, General Manager and Board Member of the Electronic Union for the Travel Industry, President of the Arab E-Tourism Council Emanated from the League of Arab States and Rapporteur of the Arab International E-Tourism and E-Marketing Conference.
Dr. Darwich is specializes in Project Management, E-Marketing - management and creation of email and SMS campaigns, Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns, Website creation and development and the introduction of Content Management Systems (CMS) including workflow management, Web 2.0 - creation of blogs, RSS feeds, podcasts, chat online (messenger applications) and Twitter, Mobile websites, Mobile Marketing and Mobile SEM , Web Analytics and Visual Identity creation Meet our speakers A spectacular line up of regional and international speakers will provide the participating delegates with terrific insight into some of the latest marketing trends and business practices for the tourism industry in the digital age. Speakers will tackle how to take advantage of the latest social media and mobile marketing tools in addition to the challenges and opportunities facing tourism operators and marketers in an ever-changing online business environment.
English & Arabic with interpretation from English to Arabic and vice versa. Menu of discussions • Search Engine Optimization: It's no good having a great website that no one can find. Discover the keys
to being found on search engines.
• Social Media for Tourism: What networks you should join and why. • Online Distribution: Find out what online distributions are and the many channels that are available to you. • Search Engine Marketing: how to make it cost-effective. • Bringing People to Your Site: e-marketing strategies and tools. • Customer Reviews and Trip Advisor: The critical steps of understanding reviews. • Getting started with the Internet and Website: Benefits from the Internet and how to use it for your own advantage. Where and when?
You can stay @ 1. Mövenpick Hotel & Resort, Registration Register for $375/ delegate This includes attending all sessions over two days and two lunches and coffee breaks and the
attendance attestation certified and sealed by IOETI.
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Dr. Yehia Bu El Hassan, 
Dr. Hossam Darwish
Michael Jackson has over 25 years of strategic business, marketing and communications experience. Born in Britain, then London educated and trained in business strategy development and communication . He has worked personally with Richard Branson at Virgin Atlantic, as well as with the directors of many other global businesses such as Microsoft, Nike and H P.
Boris Kapitanovi operates as Managing Partner & Director of Inventera company that provides information technology & business process B2B & B2C web solutions in Travel & Transport industry and wider (inclusive but do not limited to Financial investments, Banking, Pharmaceuticals, Retail, Public Services & Non-profitable organizations. 
Damian Cook is the founder and Managing Director of e-Tourism Africa- a major continental initiative to develop online tourism in Africa, which has been supported by Microsoft, VISA Eye For Travel and many local technology providers. He has lived and travelled all over Africa- and it was his experience of working in tourism, media and marketing that led him to see that Africa’s failure to access the online sector presented a major threat to the sustainable future of tourism. After working as a consultant in both the public and private sector developing destination websites and online marketing campaigns he formed e-Tourism Africa, which now works across the continent, training and facilitating business for tourism and travel.
Bassem Daouk currently holds the position of Sales Manager
at AmadeusBassem Daouk currently holds the position of
Sales Manager at Amadeus Lebanon, the leading GDS provider
Worldwide. He comes with more than two decades of experience
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