E-tourism web sites preferred to traditional travel agents:

According to the study, 39% of leisure American travelers (whether they use the Internet or not) think that the Internet is easier and faster to use for travel planning than a travel agent.

This figures proves extremely important, not only for the future of the eTourism sector but also on the behavioural point of view.

First of all, it indicates how positively eTourism web sites have been developing in the last few years, such as the improvement of their interfaces as well as their very rich content and offers which now allows more than a third of American leisure travelers to use the Internet rather than a travel agent.

This figure proves enormous as, related to the American population who uses the Internet (58,5%), it means that 66% of American Internet users think that the services provided by their travel agent are not as good as the ones provided by eTourism web sites. This would mean that only a third of Internet users nowadays prefer dealing with a travel agent than a web site: that's something to be worried about for this trade.