Many businesses understand that they need to invest in a Web site or update their Web site, but often they are not sure where to start and/or what they need to be successful on the Web.

IOETI can come in and help you to determine what type of Web site or Web solution your company needs. We also help in choosing the right company for the job and can guide you through the entire Web site establishment process to ensure that you are getting exactly what you need from the company, you hired for the job, with a very accurate evaluation.

IOETI also will be your advisory while you’re building your E-marketing Strategies until you reach the stage of implementation.

IOET Offer strategic consultation services for commercial and non-profit organizations and also for:

• Local Touristic Attractions
• Travel & tourism Companies
• Regional tourism organizations
• Hotels, Floating Hotels
• International airlines
• Restaurants and bazaars
• Transportation and car rental companies
• Tour Guides

IOETI may cover theses aspects:

Strategic planning and consulting

Components of Internet marketing strategy:

• Search Engine Optimization (SEO)
• E-mail Marketing Strategy
• Search Engine Marketing (SEM)
• Press Releases
• Online News Letter
• Online PR
• Blogs
• Social Media Marketing
• Affiliation Marketing
• Building a brand online
• WordPress Design and Integration
• Web Site Management Services
• Database Design & Management
• Basic Web Design
• Travel and tourism Web Solutions

Web Design Consulting Services

IOETI is ready to advice you with the best graphic designers and make sure that they’ll create a unique design for your business website.  And also make sure that they are using proven color schemes and design techniques to ensure a positive experience for your users. IOETI’s experts are able to fully evaluate the graphic designers according to the recent development in this area.

Internet Marketing tools: 

There will be many questions that you need to ask to insure that the company you select will satisfy your realistic requirements and bring qualified visitors to your web site, we will help business review and understand what is working for them online and what is not. We can discuss: – What is working? What isn’t? What should you be focusing on? Are you doing well? How do you monitor how well you are or are not doing? We can help you answer these questions.

• - Pay Per Click – what is the conversion rate? How do you assess whether the PPC is something you should continue to invest in or not? Will the company you’re paying be honest with you?
• - Internet Marketing Ventures - Every business is being sold 800 different ideas from hundreds of people. Which will work? Which are scams? Which work for certain industries and which do not? Which companies use automated programs that do not
  plan out what is important for a particular business? How do you choose? Well, if you have a monthly consultant to run things by you do not have to worry about making a decision that could result in no ROI.
• - Google Analytics or other Analytics Programs - What does it all mean? What areas are working for you on the web and which are not? Are you targeting the right geographic areas? Are those areas responding? We will tell you and show you how to read your analytics.
• - Your Website - Is it working for you? Is there an ROI? Which services/products are truly doing well on the web and which are not? What can you do to improve your visibility? What can you do to improve your copy, your blog posts and your website? How do you target certain demographics? Every month you will have us to help guide you through an analytical process that is difficult for non-web geeks. More importantly, you will get complete honesty with no sales motives on our part.
• - Email Marketing – What should you planning and when? What works and what do not? What is working for you and what is not? We can show you how to improve your email newsletters, your designs, your email lists and much more.
• - Your Business Blog - Maybe you want one, but you don’t know where to start or what to write or how to plan. We can help you with that. We can show you how to market you blog articles with social media, how to target multiple locations and how to target different demographics.
• - We are in the business to be your partner in the long run. Honest and sound advice is what you will get from a IOETI E-tourism Consultant.

Most Productive e-marketing tools & strategies

• Pay-per-click PPC advertising (Google, Yahoo, Bing)
• Email marketing
• Search engine optimization
• Search engine marketing
• Online reputation management
• Local search marketing
• Mobile & geo location marketing
• iPhone apps & marketing
• Business Catalyst marketing
• Video and image marketing
• Viral & buzz marketing

Mobile marketing

• Media buying & online advertising
• Seeding: blogs, forums, groups
• Copywriting and press releases
• Online community development
• Keyword and site analysis
• Analytics and reporting

Social Media consultancy 

• Social media marketing
• Social media monitoring & reporting
• Social media reputation management
• Social media brand management
• Facebook marketing (pages, groups, fans)
• Facebook custom page design
• Facebook advertising campaigns
• Twitter marketing strategy
• Twitter account management
• Twitter advertising campaigns
• LinkedIn account management
• LinkedIn advertising campaigns
• Social network(s) account management
• Youtube account management
• Youtube advertising campaigns
• Blog marketing
• Google profiles

Online Business Solutions consultancy

• Web project management
• Marketing integration
• Analytics tracking & reporting
• White label solutions

Training and Education

IOETI are an integrated E-learning portal providing various online training programs in the domains of Aviation, Tourism, and Hospitality & Logistics. And E-tourism courses , These are short online courses aimed at professionals working in the fields of Tourism and Hospitality who would like to upgrade their knowledge and get online certificate to improve upon their personal portfolio and advance in their career. The online courses are also suitable for those who aspire to have careers in the above domains. Those tourists who visit different destinations, use different modes of transport can also get information and E-certificates before visiting destinations as well as before taking different modes of transport.

Organizing E –tourism and E marketing conferences, Seminars and Workshops :

We have been operating As an Event Planning and Organizing Company since 2007 like Conferences, Seminars, Exhibitions, Fairs, Workshops and similar In the field of E- Marketing, and E- Tourism and E- Hospitality ,Social media marketing for tourism sectors we do it for us and ready to organize it for anyone in the middle east . Click here to visit our past conference

IOETI Memberships:

We invite you to join our organization. The levels of membership offered many benefits
Join a community of online travel industry leaders
Stay ahead with progressive solutions
Stand with the authority on worldwide E-Tourism industry
Benefit from unrivalled intelligence and insight