Modules
Syllabus Version 1.0
- Fundamentals of Social Selling
- Finding and Targeting Prospects
- Attracting Customers
- Increasing Engagement
- Closing and Retaining
1. Fundamentals of Social Selling
- The changed buying processes
- Key concepts of social selling
- Advantages of social selling
2. Finding and Targeting Prospects
- Building customer personas
- Researching to refine personas
- Social listening & Social intelligence
- Leveraging your network effectively
3. Attracting Customers
- The needs for your target audience
- Creating & curating content for social selling
- Matching content with the right channels
- Building & engaging your network
4. Increasing Engagement
- Understanding your buyer
- Acquiring the right content
- Adding insights for buyers
- Sharing content to build engagement
5. Closing and Retaining
- Strengthening buyer relationships
- Encouraging direct engagement
- Increasing conversions using social tools and techniques
- Upselling & cross-selling
- Deeper post-sales relationships
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 hours
- Skill level Beginner
- Language English
- Students 168
- Assessments Yes
