The last decade, or the so-called The Age of Social Media, the digital transformation attested in the last few years, getting the peak in 2019 build a solid, diverse and multifaced road-map for the coming Social Media Marketing Strategy you would better adapt for goals achieving and a dramatic increase in numbers positively.
By analyzing the last phase, indicators and signals went clearer for rocking Social Media Strategy feeding your Marketing efforts and Business Goals.
Spread your sheets and Pay particular attention to the coming Trends:
Meaningful and Actionable Audience and Brands relationships.
By the last quarter of 2019, the vigorous social media platform, Instagram, attested the dis-appearance of the number of love reacts on posts, which was used previously as a solid metric for brand recognition and popularity. Eventually, platforms and brands decided to make this type of interaction less prominent, as the high number of like might manipulate the widespread of reach yet the actual value isn’t that much figured.
Coping with changes came into skies, revise your content strategy, social media strategy goals, define your approaches and find your way to deliver your message mindfully on a deeper level achieving these goals.
Develop a more intimate, customer-centric, relevant, direct and well-studied connection with your audience and give the boom its typical and logical value. Grow and invest in your brand communities, groups lead toward receptive to direct messaging.
2. Analyze Efforts yet Re-think about the Vanity Metrics
Standing over a solid fan base used to be an initial and vital goal for years yet from another perspective the actions those fans take is away meaningful for brands and business goals. Insightfully, digging behind the commonly used metrics and the coming updates aligned to market trends and the world business eco-system, it leads to re-emphasizing the “Vanity Metrics”, giving more weight to actionable metrics that translated into real numbers and tangible results.
Rely on data and data science in projecting every step and action you take on social media. Target your potential customers and study you’re them well, demographically, and psychologically. Track and analyze audience behavior and make use of their presence through give them the answers they seek and the content they love to see then study how they will interact using your business metrics.
3. Content is the King and “Videos” became the Crown.
In 2020, seemingly Video content is proceeding its way up compared to other formats of content. Over 82% percent of the internet traffic made up through video content according to Social Media Today. On the other hand and in fact, it wouldn’t be easy as it seems as it takes from marketers to review their strategies once again in markets and target audience their content is directed to.
Marketing Strategies Reshaping, yes, it is!
Brands should consider video content in various pieces-of-content formats (stories, posts, vines, … etc.). Consequently, it gives us a clear sign to over-value the personalized video content. People nowadays are being led to produce, share and invent more creative stories and moments for their personal social media profiles. Twitter, six-seconds videos, Facebook, Snapchat, and Instagram stories, and even Pinterest the eye-candy platform, all by the side of the giant, YouTube and its newly introduced stories.
TikTok, the freshly rising Chinese-owned platform for short video should strongly get your intention with its rapid growth in popularity between Generation Z specifically. The grounded sphere for influencers and micro-influencers made it perfect for using in your influencer’s marketing strategy with its drastic increase in the Engagement rate through engaging, fresh and entertaining content, less-directly focused on sales.
4. User-Generated Content and Authentic Social Selling.
By 2020, the word-of-mouth is taking us into a whole new level, People used to trust what they hear from others, now, they are more into what others review. Experiences now are shaping your product positioning. People need to Hear People’s voices equally as Brands voices. Insights from real users who experienced your products are exactly what people seek to pay for you. The clearest and most direct approach of Genuinely is what made your audience move smoothly in the funnel derived by the User Generated Content (UGC), proofing that brands are trustworthy of trying.
People tend to Real People than Logos to feel connected with whom really experienced the content they are sharing to their audience no matter the high number yet a defined niche could be reached through personalized messaging.
Influential Marketing and social proof of customers and potential customers became away moving than the content brands create itself, that’s why encouraging your potential customers to share their experience and get the advocacy role online is your new approach than just convince them to get your product. Let them share reviews, stories, experience, and opinions yet event criticize it in the way for helping the brand to develop their products.
Influencers, nano- Influencers and micro-influencers got a big-deal. The popularity as a genuine approach controlled with the latest metrics updates re-emphasizing their effect, engagement and data collected integrates with the Real and Meaningful relationships became poll of concern you should set Infront of your eyes when developing your Social Media Marketing Strategy and influencer strategy.
5. Social Media shift into a Search Engine
In the last decade, social media has transformed from just a cluster of platforms for building social relationships with people into a wider concept of communication between brands, governments, cultures, and more.
Anthropologists analyzed the behavior of social media users-brand and the development of their relationship. They came up with a direct answer for, Why do people communicate with brands?
The clue is “Answers”!
People usually searching for answers satisfying their constant questions and demand. Meanwhile, brands are doing effort to get more traffic through branded searches, investing in organic and paid for acquiring customers moving rapidly in funnels with potential value and low cost.
Hence social media is giving you the space for private and direct messaging, in high-value and transparency and personalized platforms motivating a 100% scalable brand connection. The gate is to create, high level of interest and trust makes brands and communities a though leader and reference.
Recently, Pinterest, Facebook, and YouTube are competing with Google as a search engine, yet brands must follow with their social profiles and products.