Develop a good plan and let it guide you the way!
Since Social Media Marketing is a keystone in your Business Marketing Strategy and the vital asset for constant growth, having a solid Strategy became the fuel toward achieving your business results smoothly and over solid ground.
Let’s go deeper away than considering Social media Marketing is just posting over various channels without considering goals, audience, voice, measuring results, and development for sure.
Let’s Focus and start crafting your Killer Social Media Marketing Strategy in certain steps:
Step 1. Research the Market and Competitors
Now your Goals are smartly set and your customer persona is defined. Then, it’s time to study the participants in the race, your Competitors, and market partners.
Conduct the Competitive Analysis:
Studying your market partners in the competition, the industry state, the market and eco-system, your age in the market, your methodology, tools, techniques, and approaches, and more is the way to frame your brand image and set your growth steps.
By researching your competitors, you can spot the Strength, Weaknesses, Opportunities, and Threats. The analysis could be formed in SWOT Analysis that give you clear indicators and signs for your coming steps, like where to build your community, what to say to your audience, how to deliver your message, when to say it, and most important, Which social Media Channel to use.
Observing the surroundings is the way to control your actions!
Listen to the crowd’s talks in the market, about your competitors and definitely about your brand, to take the next step. This is the so-called, Social Listening, through tracking accounts, Keywords, news, viral content, and even comics in sarcastic communities. Keeping eyes and spotting what others say about your brand is one of the finest lines to evaluate your work, plans, and strategy.
Step 2. Set your Goals from Social Media Marketing aligned to your Business Objectives.
- Setting your Goals isn’t as easy as they appear. Hence you need to use a Smart mind when dealing with Social Media, your Goals need to be S.M.A.R.T as well.
Set your S.M.A.R.T Goals:
The initial step to developing a rocking strategy leading to measurable results push your business toward further successful steps, prospectively, aligned to your own vision about success, business results, actions and Return on Investment (ROI). Achievable Goals must be:
Then, when we say Social Media Marketing, Do you mean Facebook, Twitter, Snapchat, Instagram, Vine, or what?!
Well, let’s cut it short, We mean them all and more!
- Settle your Business\Brand presence on the different social media channels is a vital step projected to generate leads, build awareness, acquire referrals, and heighten your conversion rate based on the website Traffic
- Generate Leads
- Grow revenue and ROI
- Boost your brand engagement
- Build a solid community around your brand
various metrics set previously, standing as leading signs in the way to the pinnacle. Generally, you can ask yourself if the coming questions among your needs and would be goals to run toward. Get inspired:
- Increase brand awareness
- Provide social customer support
Start writing down your main 3 Goals that Social Media would help you achieve for your bigger Marketing Strategy and Business Objectives.
Step 3. Study your Audience well.
Now you got a clear vision of WHY you are heading to social media marketing by setting certain SMART goals. It time to figure out for whom you are directing your effort to recognize what, where, and when you are going to share.
Structure your Brand Audience Personas:
From so many ways to know the people you are talking to here is a simple approach to know how they lookalike. Based on your awareness of your own brand and Business, use the 5Ws and 1H technique in answering the coming questions:
- Who are the people you need to buy your product? (Their jobs, age, gender, income, location, etc.)
- What is their favorite type of content? (entertainment, educational, case studies and periodicals, new products knowledge, etc.)
- Where do they usually found online? (Facebook, Instagram, YouTube, etc.)
- When do they look up the type of content you provide? (Weekdays, Work-hours, After-workhours, weekends, during the daily commute, etc.)
- Why do they consider the content? (for better job performance, for healthy lifestyles, to stay up to date with something, etc.)
- How do they make their decision? (read social media posts, watch videos, ask friends, etc.)
It’s a big leap knowing your ideal customer and how they use social media and your role to satisfy their demands, transforming them from just social media users, potential fans, and followers into an active customer is not a very hard job.
Away from assumptions, Social Media Analytics would give you certain information about the needed characteristics, behavior, location, language, interactions, and completely insightful data to draw the persona you target.
Once again, the fog is thinner and you went a step closer toward your Marketing objectives after you got a clear SMART goal and defined customer persona.
Step 4. Develop your Content Plan.
Now the navigation is clearer, your goals are defined, your audience persona is segmented, your competitors are understood, and Now, Time to plan how, where, why and what you will tell your audience?!
Social Media Marketing isn’t about just posting some sweet words. It’s about defining Type of Content, in which format your audience love to receive, where you would share it upon your audience actively existed, the tone-of-voice and theme representing your brand, messages you are sending and the position you set your brand in your audience minds, when your audience tends to engage and on a higher level what is your business goal from every certain message you send.
Eventually, after taking all the previous effort and research into consideration. Develop your Content strategy delivering your brand values, achieve your business goals and make you closer to your target audience in their preferred social media platform, all in your crafted Content Calendar Illustrating all the previously taken data into a timely-framed, result-oriented action plan.
Step 5. Diagnose, Examine and Audit your Content:
Adapting a strategic mind then measuring your result is a vital step, Content Audit, would be your lighthouse and checkpoint to re-direct your ship navigation. Study your insights to get a clear vision of which Type of Content is working? Who is interacting with you? How do people deal with this content? When it came with the needed outcome? Where we should invest in social media platforms? and How we will achieve goals through auditing the content we developed?
Step 6. Think on the Big Picture and Optimize for Growth
Developing Social Media Marketing Strategy as a key player in your Marketing Plan serving your Business Objectives requires a big-picture thinking and growth mindset relying on the pre-set assumptions and analyzing the coming the results.
Auditing your efforts is the constant process in the chain, and the linking bridge between strategy fixes you need to adapt, and the path you need to take in the way of taking your audience further in the Funnel since considering the traffic is just visitors up till turning them into your brand advocates.
The analytical process is not just serving the audience side, yet it’s the lubricant for the whole business, Product growth and development strategies upon the acquired data that being sentenced for specific smart goals.
Social Media Marketing sphere is about the constant-fast, innovative steps. Every second attested the emerging of the new channels, new shifts, new mediums, and more. Meanwhile, your business is getting regular new challenges, which is a door to new opportunities by defining your own secret sauce formula of the different aspects, study, execution, evaluating, and developing for growth.