You’ll learn the first steps of creating a professional social media business page, including full strategy for social media, how to set your buyer personas, setting your channels objectives and how to create paid campaigns from the beginning, the influencers’ impact on businesses and industries through social media, how to measure your ROI and social media performance.
Learning Objectives:
This course will help you launch your social media marketing initiatives, and setting Key Performance Indicators (KPIs) and measure ROI for your social media campaigns, understand the new social media trends, and how to be updated. How to deal with Social Media crisis. How to engage effectively with your customers across a diverse range of social media platforms.
Modules
- Introduction to Social Media Marketing
- Other Platforms and Projects Review
1. Introduction to Social Media Marketing
- Understand social media and its importance
- Understanding social media strategies
- Learn how to build a social media strategy
- Learn about social media platforms
- Learn about content creation in general
2. Facebook
- Basics of Facebook
- Learn how to apply promotion and Facebook ads
- Learn how to use Facebook analytic tools
- Learn how to create content on Facebook
- Apply on a real project (practical part)
3. Instagram
- Basics of Instagram
- Learn how to apply promotion and Instagram ads
- Learn how to use Instagram analytic tools
- Learn how to create content on Instagram
- Apply on a real project (practical part)
4. LinkedIn
- Basics of LinkedIn
- Learn how to apply promotion and LinkedIn ads
- Learn how to use LinkedIn analytic tools
- Learn how to create content on LinkedIn
- Apply on a real project (practical part)
5. Other Platforms and Projects Review
- Know more about other platforms and new trends (Youtube –TikTok) etc.
- Learn how to use social media effectively in promoting a Business
- Review of projects
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 hours
- Skill level Beginner
- Language English
- Students 302
- Assessments Yes